New Research & National Lawn Care Month
To kick off April, NALP launched National Lawn Care Month and released survey results on Americans’ lawn care knowledge. According to the February Harris Poll survey, most Americans lack basic understanding of proper lawn care and maintenance practices.
Meanwhile, 78% of U.S. adults report having a home with a lawn or landscaping, showing strong national lawn interest. Additionally, 94% of those had lawn services performed last year—81% did it themselves, 44% hired professionals.
Although many feel confident, survey data reveals Americans often lack seasonal lawn care knowledge and basic maintenance understanding.
- 64 percent of Americans falsely believe all grass needs to be fertilized in the spring.
- 57 percent of Americans mistakenly believe if a lawn is not green, it is not healthy.
- Nearly one in three Americans (32 percent) admit they aren’t sure how often a lawn should be watered.
- 31 percent of Americans who have a lawn/landscape say they don’t know how to grow a healthy/lush lawn.
Even more telling, nearly seven in 10 of Americans who have a lawn/landscape (69 percent) admit their lawn could use improvement, despite their reported knowledge and confidence.
The findings from NALP’s latest consumer research suggest that despite the popularity of lawns and the widespread effort homeowners put into caring for them, many people are inadequately maintaining their own yards,” says Missy Henriksen, vice president of public affairs for NALP. “This speaks to the important role lawn care experts play in responsibly managing and maintaining yards and green spaces to ensure their maximum health and environmental benefits.”
